The 3C's of Brand Messaging

Managing your brand online is hard work but it is so important in order to leave a positive impression and build your audience. Band management is about managing those your communications to ensure you're acting "on-brand" whilst nurturing a positive perception at the same time.

In order to clearly articulate your brand message and values; without it getting lost in translation - follow the 3C’s.

01 - Clarity

Ensure your communication is concise, powerful and clear.

Focus on what is important. If your brand value is not clear in your messaging, your audience will not understand what your value is, what you offer and why you exist.

TIPS

• FOCUS ON A SINGLE MESSAGE.

• WHAT MAKES YOU DIFFERENT TO YOUR COMPETITORS?

• HOW DO YOU SOLVE YOUR CLIENTS PROBLEM?

• WRITE A SINGLE SENTENCE DESCRIBING WHAT YOU DO.

02 - Consistency

Ensure your brand is easily recognizable across all marketing channels and touch points.

Use your brand colours, typography and patterns throughout all platforms.

Align your tone of voice and brand positioning to deliver a constant message.

And most importantly... follow your brand guideline document.

Don't have a brand guideline document? No problems. This is where I come in! Flick me an email and I'll see what we can do - hello@emlycreative.com.au

TIPS

• FOCUS ON A SINGLE MESSAGE.

• WHAT MAKES YOU DIFFERENT TO YOUR COMPETITORS?

• HOW DO YOU SOLVE YOUR CLIENTS PROBLEM?

• WRITE A SINGLE SENTENCE DESCRIBING WHAT YOU DO.

03 - Character

Show who you are. Approach your brand with a genuine nature.

Did you know 86% of consumers say authenticity is a significant factor in supporting a brand?

A brand that is not true to itself can never be honest to its customers. Get personal.

TIPS

• USE STORY TELLING TO BRING YOUR BRAND TO LIFE.

• PROMOTE YOUR BRANDS PERSONALITY THROUGH CONTENT.

• SHARE ENGAGING AND COMPELLING STORIES.

• DONT MAKE IT ALL ABOUT BUSINESS.

• BE HONEST AND TRUE IN YOUR CONTENT CREATION.

BONUS FACTOR

04 - Connect

You have to CONNECT to build a COMMUNITY.

Interact, listen, converse, joke (if appropriate) and engage with your audience regularly

It breaks the fourth wall and builds relationships; making your brand more likable and memorable.

TIPS

• PERSONALLY REPLY TO COMMENTS AND MESAGES.

• ASK QUESTIONS & DIRECT YOUR LANGUAGE TOWARD YOUR AUDIENCE.

• CREATE OPPORTUNITIES TO HAVE A SAY IN YOUR PRODUCT/SERVICE.

• PROVIDE CONTENT THAT ADS VALUE TO THEIR LIVES.

Key Take Away

It is vital for brands to manage their online presence effectively. Not successfully communicating your brand message, personality and values could result in your target audience losing trust or feeling confused; losing you potential sales. Creating a positive impression to your audience instils confidence and empowers to become brand advocates as well. It is a marketing technique that will keep on giving.

If you feel like your brand is lacking clarity, consistency, character or connection - lets have a chat and talk through some solutions? hello@emlycreative.com.au