People often describe branding as a business expense. This language implies that branding will incur costs with no return. This is incorrect. Branding is one of the best investments your business can make for high returns rewards. "If you think good design is expensive, you should look at the cost of bad design." - Dr. Ralf Speth, CEO of Jaguar. #shiftyourmindset There are so many reasons why investing in branding will provide your business so many returns and rewards. Brandi